About Us

Novelify's founder Jacob Chan hails from a technology and network engineering background. After over 18 years working in telecommunications and IT infrastructure, Jacob decided to channel his passion for quality and innovation into something different. In 2025, he launched Novelify — a curated collection of exceptional niche products that combine thoughtful design, smart functionality, and genuine value.

Jacob was inspired by the idea that great products don't need to be complicated. Drawing from his experience evaluating complex technical systems, he applied the same rigorous standards to selecting everyday items — focusing on quality material, clever design, and products that solve real problems in simple, elegant ways. Novelify reflects the philosophy of quality over quantity, where every item earns its place.

At Novelify, innovation goes hand in hand with aesthetics. We test every product ourselves before it reaches our customers, ensuring that what we offer is not just visually appealing but genuinely useful. From unique lifestyle accessories to smart everyday tools, Novelify brings unexpected finds with a contemporary feel at a price point that makes sense.

We test. You discover.

Jacob is based in Hong Kong, and Novelify serves customers across the United States and beyond. Our mission is simple: to help you discover products you didn't know you needed — products that make life just a little bit better.

Our quality promise

Quality is never an accident. It is always the result of intelligent effort. We spend most of our time and energy testing products and evaluating their design to achieve high quality. Every single detail from material to technique is thought through with obsessive attention. If our product doesn't satisfy you, we'll take it back.